The free Instagram Reels scheduler that auto-publishes your Reels at the perfect time. Cover images, AI captions, share-to-feed control, and engagement analytics — all in one tool.
Planify is a social media management tool built for creators and businesses who want to schedule Instagram Reels in advance, add custom cover images, auto-post captions with hashtags, and track performance — without switching between apps.
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Link your Instagram Business or Creator account via Facebook OAuth in one click. Your credentials are never stored — we use official Meta API tokens with automatic refresh.
Upload your Reel video, add a cover image, write a caption with hashtags, and set a custom audio name. Use AI to generate captions or get multiple alternatives instantly.
Pick a date and time and hit schedule. Our scheduler runs every minute so your Reel publishes right on time. Optionally cross-post to your main Feed.
An Instagram Reels scheduler is a social media management tool that lets you upload Reel videos in advance and automatically publish them at a specific date and time. Instead of manually posting Reels throughout the week, you batch-create content, queue it up, and let the scheduler handle the publishing.
Planify takes this further with cover image uploads, custom audio names, AI-powered caption generation, share-to-feed control, first-comment automation for hashtags, and built-in Reel analytics. Whether you are a solo creator planning a week of Reels or a marketing team coordinating a campaign launch, Planify's Reels scheduling workflow saves hours of manual posting and helps you maintain a consistent presence on Instagram.
Unlike basic schedulers that only handle photo posts, Planify supports full Reels auto-publishing via the official Instagram API, cover image uploads, caption and hashtag management, live previews, and automatic engagement tracking that syncs every hour. It is free to use during beta with no credit card required.
Reels vs Stories vs Feed Posts: Instagram offers three main content formats, and each serves a different purpose. Feed posts (photos and carousels) are best for evergreen content that lives permanently on your profile grid and drives engagement from existing followers. Stories disappear after 24 hours and are ideal for behind-the-scenes content, polls, quick updates, and direct audience interaction. Reels, however, are Instagram's primary discovery format — they receive significantly more algorithmic reach than feed posts or Stories because Instagram actively promotes them to non-followers via the Reels tab and Explore page. If your goal is to grow your audience and reach new people, Reels should be your priority format. Instagram's algorithm favors Reels with strong watch-through rates, shares, and saves, meaning a well-crafted 15-to-30-second Reel can outperform a polished carousel post by an order of magnitude in terms of reach.
Every feature listed here is live and ready to use — no waitlist, no "coming soon."
Schedule Reels to auto-publish at any future date and time. Our scheduler runs every minute so your Reels go live exactly when planned.
Upload a custom cover image for your Reel to maximize click-through rates and maintain a consistent feed aesthetic.
Write captions with hashtags, mentions, and emojis. Use the first-comment feature to keep captions clean while boosting discoverability.
Generate Reel captions from scratch, rewrite drafts, change tone, or get multiple alternatives — all optimized for Instagram.
Control whether your Reel also appears on your main Instagram grid. Toggle share-to-feed on or off per Reel when scheduling.
Track views, reach, plays, likes, comments, and shares for every scheduled Reel. Metrics sync automatically every hour.
A Reels scheduler should do more than queue videos. Planify handles cover images, captions, hashtags, cross-posting, and analytics — so you can focus on creating great content, not the logistics.
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Generate engaging Instagram captions with AI in multiple tones.
Try FreeGet optimized hashtag sets with popular, medium, and niche tags.
Try FreeCalculate your Instagram engagement rate vs. benchmarks.
Try FreeCheck bio, caption, and username character limits instantly.
Try FreeResize images to perfect Instagram post and Reel cover dimensions.
Try FreeCreate a compelling Instagram bio that attracts followers.
Try FreeSign up for a free Planify account, connect your Instagram Business or Creator account via Facebook OAuth, upload your Reel video, add a caption and cover image, pick a date and time, and hit schedule. Your Reel auto-publishes at the exact minute you chose. No credit card required.
Yes. Upload any image as the cover frame for your Reel. Custom covers help maintain a cohesive feed aesthetic and improve click-through rates when your Reel appears on the Explore page or your profile grid.
You can set a custom audio name so your brand gets credited when others reuse your original sound. Licensed music from the Instagram music library cannot be added via the API, but you can add music directly in the Instagram app before exporting the video to upload.
Instagram recommends Reels between 15 and 30 seconds for the best engagement, though Reels can be up to 90 seconds. Shorter Reels tend to get more replays and shares, which boosts algorithmic reach. Test different lengths to see what resonates with your audience.
Generally, 7 to 9 AM and 7 to 10 PM in your audience's timezone see the highest Reels engagement. However, optimal timing depends on your specific audience. Planify lets you schedule Reels for any time so you can experiment and find what works best.
Yes. Planify gives you a share-to-feed toggle for every Reel. When enabled, your Reel appears both in the Reels tab and on your main profile grid. You can turn this off to keep Reels separate from your feed aesthetic.
No. Scheduled Reels are published via the official Instagram API and appear exactly like manually posted Reels. There is no algorithmic penalty for using a scheduler. Consistent posting at optimal times typically increases reach compared to posting at random intervals.
Yes. Planify is completely free during the beta period. Schedule unlimited Reels with all features — cover images, AI captions, first comment, share-to-feed control, and analytics — no credit card required.
Join thousands of creators and businesses using Planify to schedule Instagram Reels, auto-publish at the perfect time, and grow their audience on autopilot.
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