Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate to measure how well your content resonates with your audience. Enter your average metrics below.
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Your Results
Engagement Rate
5.50%
Above average! Your content resonates well with your audience.
Total Engagements
550
Followers
10.0K
Instagram Engagement Benchmarks
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Start for FreeHow is Engagement Rate Calculated?
This formula measures how actively your followers interact with your content. A higher engagement rate indicates that your content resonates well with your audience, while a lower rate might suggest you need to adjust your content strategy.
Frequently Asked Questions
What is a good Instagram engagement rate?
A good Instagram engagement rate is typically between 3% and 6%. Rates below 1% are considered low, 1-3% is average, 3-6% is good, and above 6% is excellent. However, engagement rates vary by account size - smaller accounts tend to have higher engagement rates.
How is Instagram engagement rate calculated?
Instagram engagement rate is calculated by dividing total engagements (likes + comments + saves + shares) by your total followers, then multiplying by 100 to get a percentage. This gives you a clear picture of how actively your audience interacts with your content.
Why is engagement rate important on Instagram?
Engagement rate is important because it measures how well your content resonates with your audience. A higher engagement rate indicates that your followers are actively interacting with your posts, which can lead to better visibility in the Instagram algorithm and more organic reach.
How can I improve my Instagram engagement rate?
To improve your engagement rate, post consistently at optimal times, create high-quality content that resonates with your audience, use relevant hashtags, engage with your followers through comments and stories, and experiment with different content formats like Reels, carousels, and Stories.