Pinterest Engagement Calculator
Calculate your Pinterest engagement rate and compare to industry benchmarks.
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Total Engagements
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Followers
0
Benchmarks
Formula: (Saves + Clicks + Comments) / Followers × 100
Frequently Asked Questions
What is a good Pinterest engagement rate?
A good Pinterest engagement rate is between 1.5% and 3%. Below 0.5% is considered low, 0.5-1.5% is average, 1.5-3% is good, and above 3% is excellent. Pinterest engagement rates tend to be lower than other platforms because users often save pins for later rather than interacting immediately.
How is Pinterest engagement rate calculated?
Pinterest engagement rate is calculated as: (Saves + Outbound Clicks + Comments) / Followers x 100. Saves (formerly repins) are the most important engagement metric on Pinterest, as they indicate users found your content valuable enough to save for later reference.
How can I improve my Pinterest engagement rate?
To improve Pinterest engagement, create tall vertical pins (2:3 ratio), use keyword-rich descriptions, join relevant group boards, pin consistently throughout the day, use rich pins, and create content that solves problems or provides inspiration. Pinterest is a search engine, so SEO matters more than on other social platforms.
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