TikTok Engagement Rate Calculator
Calculate your TikTok engagement rate to measure video performance. TikTok engagement is typically measured by views rather than followers.
Enter Your Metrics
Your Results
Engagement Rate (by Views)
8.70%
Above average! Your content is resonating well with viewers.
Engagement Rate (by Followers)
4.35%
Total Engagements
435
Views
5.0K
TikTok Engagement Benchmarks (by Views)
How is TikTok Engagement Rate Calculated?
Unlike other platforms, TikTok engagement is best measured against views rather than followers, since the For You Page can show your content to non-followers. This gives a more accurate picture of how engaging your content is to everyone who sees it.
Frequently Asked Questions
What is a good TikTok engagement rate?
A good TikTok engagement rate (by views) is between 8% and 12%. Rates below 4% are considered low, 4-8% is average, 8-12% is good, and above 12% is excellent. TikTok generally has higher engagement rates than other platforms due to its algorithmic content distribution.
Why use views instead of followers for TikTok engagement?
TikTok's algorithm shows content on the For You Page to users who don't follow you, meaning your videos can reach far beyond your follower count. Using views gives a more accurate measure of how engaging your content is to everyone who sees it.
How can I improve my TikTok engagement rate?
To improve your TikTok engagement, use trending sounds and hashtags, post consistently, hook viewers in the first 1-2 seconds, encourage comments with questions or calls-to-action, and post when your audience is most active. Duets and stitches can also boost engagement.