Social Media Image Sizes 2026: The Complete Cheat Sheet for Every Platform
Why Getting Sizes Right Matters
Using wrong image dimensions is one of the easiest mistakes to make — and one of the most costly.
The impact:
- Cropped images lose important content
- Stretched images look unprofessional
- Wrong aspect ratios get less algorithmic push
- Low-resolution uploads appear blurry on high-DPI screens
Posts with correct dimensions get 32% more engagement on average. It's free performance sitting on the table.
Here's every dimension you need in 2026, organized by platform.
Instagram Image & Video Sizes
Instagram supports multiple formats. Here's what works best for each.
Feed Posts
| Format | Dimensions | Aspect Ratio | Best For |
|---|---|---|---|
| Portrait (recommended) | 1080 x 1350 px | 4:5 | Maximum feed visibility |
| Square | 1080 x 1080 px | 1:1 | Clean, balanced look |
| Landscape | 1080 x 566 px | 1.91:1 | Photography, wide shots |
Use portrait (4:5) by default. It takes up 23% more screen space than square in the mobile feed.
Instagram Stories & Reels
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Stories | 1080 x 1920 px | 9:16 |
| Reels | 1080 x 1920 px | 9:16 |
Safe zone: Keep text and important elements within the center 1080 x 1420 px area. The top and bottom get covered by the username, caption, and interaction buttons.
Carousel Posts
Same dimensions as feed posts. All slides must use the same aspect ratio.
Pro tip: Use 1080 x 1350 (portrait) for carousels. More screen space per slide = higher engagement and completion rate.
Instagram Profile
| Element | Dimensions |
|---|---|
| Profile photo | 320 x 320 px (displays as circle) |
| Grid thumbnail | 292 x 292 px |
Profile photos display at 110 x 110 px on mobile but upload at 320 x 320 for quality on larger screens.
Twitter/X Image & Video Sizes
Tweet Images
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Single image | 1200 x 675 px | 16:9 |
| Two images | 700 x 800 px each | 7:8 |
| Three images | 1 at 700 x 800 + 2 at 600 x 400 | Mixed |
| Four images | 600 x 400 px each | 3:2 |
16:9 is the default crop. If you upload other ratios, Twitter will auto-crop to fit. Design for the crop or use 16:9 to control what's shown.
Twitter/X Profile
| Element | Dimensions |
|---|---|
| Profile photo | 400 x 400 px (displays as circle) |
| Header/banner | 1500 x 500 px |
Header safe zone: The center 1200 x 380 px area. Profile photo and UI elements overlap the edges on mobile.
Twitter/X Video
| Format | Dimensions | Max Length |
|---|---|---|
| In-feed video | 1920 x 1080 (landscape) or 1080 x 1920 (portrait) | 2 min 20 sec |
Recommended: 1280 x 720 px minimum. MP4 format, under 512MB.
TikTok Image & Video Sizes
TikTok Videos
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard | 1080 x 1920 px | 9:16 |
Safe zone: Keep key content within the center 1080 x 1420 px. The bottom 500px gets covered by captions, sounds, and buttons.
TikTok Profile
| Element | Dimensions |
|---|---|
| Profile photo | 200 x 200 px minimum |
TikTok Photo Mode
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Photo carousel | 1080 x 1920 px | 9:16 |
Same as video dimensions. Up to 35 photos per carousel.
LinkedIn Image & Video Sizes
LinkedIn Posts
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Single image | 1200 x 1200 px | 1:1 |
| Landscape | 1200 x 627 px | 1.91:1 |
| Portrait | 1080 x 1350 px | 4:5 |
Square (1:1) performs best on LinkedIn. It's a professional-looking format that takes up good space in the feed without feeling like Instagram content.
LinkedIn Carousel (PDF)
| Format | Dimensions |
|---|---|
| Recommended | 1080 x 1080 px or 1080 x 1350 px |
Upload as PDF. Each page becomes a slide. Portrait (4:5) gets more screen space.
LinkedIn Profile
| Element | Dimensions |
|---|---|
| Profile photo | 400 x 400 px |
| Background/banner | 1584 x 396 px |
| Company logo | 300 x 300 px |
| Company cover | 1128 x 191 px |
Banner safe zone: Center 1200 x 300 px. Profile photo overlaps the bottom-left on desktop.
LinkedIn Video
| Format | Dimensions | Max Length |
|---|---|---|
| Feed video | 1920 x 1080 (landscape) or 1080 x 1920 (portrait) | 10 min |
Recommended: Square (1080 x 1080) for feed, landscape (1920 x 1080) for articles.
Facebook Image & Video Sizes
Facebook Posts
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Single image | 1200 x 630 px | 1.91:1 |
| Square | 1080 x 1080 px | 1:1 |
| Portrait | 1080 x 1350 px | 4:5 |
1200 x 630 is the standard. This ratio also generates the best link preview cards.
Facebook Cover Photo
| Element | Dimensions |
|---|---|
| Personal cover | 851 x 315 px |
| Page cover | 820 x 312 px |
| Group cover | 1640 x 856 px |
| Event cover | 1200 x 628 px |
Mobile crop: Facebook covers display differently on mobile (640 x 360 px viewport). Keep important text centered.
Facebook Stories & Reels
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Stories | 1080 x 1920 px | 9:16 |
| Reels | 1080 x 1920 px | 9:16 |
Same safe zone rules as Instagram — keep content in the center 1080 x 1420 area.
Facebook Profile
| Element | Dimensions |
|---|---|
| Profile photo | 170 x 170 px (displays as circle) |
Upload at 320 x 320 minimum for high-DPI displays.
YouTube Image & Video Sizes
YouTube Videos
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard | 1920 x 1080 px | 16:9 |
| 4K | 3840 x 2160 px | 16:9 |
| Shorts | 1080 x 1920 px | 9:16 |
YouTube Thumbnails
| Element | Dimensions |
|---|---|
| Thumbnail | 1280 x 720 px |
This is the most important image on YouTube. A good thumbnail can double your click-through rate.
Design rules:
- Face with emotion (close-up)
- 3-4 words of bold text
- High contrast colors
- Keep text in the center (edges get cropped on mobile)
- File size under 2MB
YouTube Channel Art
| Element | Dimensions |
|---|---|
| Banner | 2560 x 1440 px |
| Safe area (all devices) | 1546 x 423 px (centered) |
The banner displays differently on TV, desktop, and mobile. Design within the 1546 x 423 center safe area to ensure nothing gets cut.
YouTube Profile
| Element | Dimensions |
|---|---|
| Channel icon | 800 x 800 px |
Schedule your posts at the perfect time
Planify lets you schedule tweets, threads, and posts across all platforms — with AI-powered suggestions based on your audience.
Start for Free →Pinterest Image Sizes
Standard Pins
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard | 1000 x 1500 px | 2:3 |
| Long pin | 1000 x 2100 px | 1:2.1 |
2:3 is optimal. Longer pins used to perform better but Pinterest now clips them in the feed. Stick to 2:3.
Idea Pins
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Idea pin | 1080 x 1920 px | 9:16 |
Same as Stories format. Up to 20 pages per Idea Pin.
Pinterest Profile
| Element | Dimensions |
|---|---|
| Profile photo | 165 x 165 px |
| Board cover | 222 x 150 px |
Threads Image & Video Sizes
Threads Posts
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Image | 1080 x 1350 px | 4:5 |
| Square | 1080 x 1080 px | 1:1 |
| Landscape | 1080 x 566 px | 1.91:1 |
Threads follows Instagram's dimension rules. Portrait (4:5) performs best.
Threads Video
| Format | Dimensions | Max Length |
|---|---|---|
| Feed video | 1080 x 1920 px | 5 min |
Bluesky Image Sizes
Bluesky Posts
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Image | 2000 x 2000 px max | Any |
| Recommended | 1200 x 675 px | 16:9 |
Bluesky supports up to 4 images per post. 16:9 landscape works best in the feed.
Bluesky Profile
| Element | Dimensions |
|---|---|
| Avatar | 1000 x 1000 px |
| Banner | 3000 x 1000 px |
Video Specifications Quick Reference
All platforms in one table:
| Platform | Dimensions | Ratio | Max Length | Max Size |
|---|---|---|---|---|
| Instagram Reels | 1080 x 1920 | 9:16 | 90 sec | 4GB |
| TikTok | 1080 x 1920 | 9:16 | 10 min | 4GB |
| YouTube Shorts | 1080 x 1920 | 9:16 | 60 sec | — |
| YouTube Standard | 1920 x 1080 | 16:9 | 12 hours | 256GB |
| Twitter/X | 1920 x 1080 | 16:9 | 2m 20s | 512MB |
| 1920 x 1080 | 16:9 | 10 min | 5GB | |
| Facebook Reels | 1080 x 1920 | 9:16 | 90 sec | 4GB |
| 1080 x 1920 | 9:16 | 60 sec | 2GB |
Universal format: MP4 with H.264 codec. Works everywhere.
Free Tools to Try
Put these strategies into practice with our free tools — no signup required.
The Safe Zone Rule
Every platform overlays UI elements (buttons, captions, usernames) on your content. The "safe zone" is the area guaranteed to be unobstructed.
For all 9:16 vertical content (Reels, TikTok, Shorts, Stories):
Full canvas: 1080 x 1920 px
Safe zone: 1080 x 1420 px (centered)
Top buffer: ~250 px (username, camera UI)
Bottom buffer: ~250 px (captions, buttons, sounds)
Rule of thumb: Keep text, faces, and key visuals in the center 75% of the frame.
Common Sizing Mistakes
Mistake #1: Uploading Low-Resolution Images
Platforms compress images on upload. Start with high-quality originals (at least 2x the display size) so compression doesn't make them blurry.
Fix: Always upload at the recommended dimensions or higher. Never upscale a small image.
Mistake #2: Ignoring Mobile Crop
80% of social media consumption is mobile. Your carefully designed image might look completely different on a phone.
Fix: Always preview on mobile before posting. Check that nothing important is cut off.
Mistake #3: Using Landscape on Mobile-First Platforms
Landscape images on Instagram and TikTok waste vertical screen space. Users scroll past because there's less to see.
Fix: Default to portrait (4:5) or square (1:1) for Instagram and Facebook. Use 9:16 for Stories, Reels, and TikTok.
Mistake #4: Text Too Small in Thumbnails
YouTube thumbnails display at ~168 x 94 px in search results on mobile. Your 6-word title is unreadable at that size.
Fix: Use 3-4 large, bold words maximum. Test by viewing your thumbnail at the size of a postage stamp.
Mistake #5: Different Sizes Across Platforms
Posting the same image everywhere without resizing means it'll look wrong somewhere.
Fix: Create platform-specific versions. Or use a tool to batch-resize for each platform.
Quick-Copy Cheat Sheet
Bookmark this section. The most-used dimensions at a glance:
Feed posts:
- Instagram: 1080 x 1350 (4:5)
- Twitter/X: 1200 x 675 (16:9)
- LinkedIn: 1200 x 1200 (1:1)
- Facebook: 1200 x 630 (1.91:1)
- Pinterest: 1000 x 1500 (2:3)
Vertical video (Stories/Reels/TikTok/Shorts):
- All platforms: 1080 x 1920 (9:16)
Profile photos:
- All platforms: 400 x 400 minimum (displays as circle)
Banners/covers:
- Twitter/X: 1500 x 500
- LinkedIn: 1584 x 396
- Facebook: 851 x 315
- YouTube: 2560 x 1440 (safe area 1546 x 423)
How to Resize Images Efficiently
Option 1: Batch Resize
Create templates at each platform's dimensions. Drop your image in, adjust positioning, export.
Option 2: Design Mobile-First
Start with the smallest crop (4:5 portrait) and expand outward for landscape versions. This ensures the most important content is always visible.
Option 3: Use Aspect-Ratio-Safe Compositions
Place your subject in the center of the frame with padding around the edges. This image works at any crop ratio without losing the subject.
Final Thoughts
Getting image sizes right is one of those boring-but-essential tasks that separates professional-looking accounts from amateur ones.
Save this guide. Reference it every time you create content. The 2 minutes you spend checking dimensions will save you from cropped faces, blurry images, and lost engagement.
Your content is too good to look bad because of wrong dimensions.
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