2026 Comparison

Buffer vs Loomly: Which is Better?

A comprehensive, feature-by-feature comparison of Buffer and Loomly to help you choose the best social media management tool in 2026.

12 features compared
Buffer: 4.3/5 rating
Loomly: 4.6/5 rating

Our Verdict

Buffer leads in 1 categories while Loomly leads in 5, with 6 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.

Buffer: 1 wins
Loomly: 5 wins
Tied: 6 features

Feature-by-Feature Comparison

See how Buffer and Loomly stack up across 12 key features

Feature
Buffer
Loomly
AI-Powered Scheduling
AI Content Assistant
Analytics & Reporting
Team Collaboration
Bulk Scheduling
Better
RSS Feed Automation
Better
Content Calendar
Link in Bio
Better
Social Inbox
Better
Custom Reporting
Hashtag Suggestions
Better
Media Library
Better
Key Differences

What Sets Them Apart

The biggest differences between Buffer and Loomly that will affect your decision

Link in Bio

Buffer offers link in bio while Loomly does not. This gives Buffer an edge for users who need this capability.

Winner: Buffer

Bulk Scheduling

Loomly offers bulk scheduling while Buffer does not. This gives Loomly an edge for users who need this capability.

Winner: Loomly

RSS Feed Automation

Loomly offers rss feed automation while Buffer does not. This gives Loomly an edge for users who need this capability.

Winner: Loomly

Social Inbox

Loomly offers social inbox while Buffer does not. This gives Loomly an edge for users who need this capability.

Winner: Loomly
Pricing

Pricing Comparison

Buffer starts at $6/channel/mo vs Loomly at $42/mo

Buffer

More Affordable

Starting at $6/channel/moFree plan available

Free$0/month
  • 3 channels
  • 10 scheduled posts per channel
  • Basic publishing tools
Essentials$6/month/channel
  • Engagement tools
  • Analytical reports
  • 2,000 scheduled posts per channel
Team$12/month/channel
  • Unlimited team members
  • Draft collaboration tools
  • Custom access permissions

Loomly

Starting at $42/mo15-day free trial

Base$42/month
  • 10 social accounts
  • 2 users
  • Unlimited posts
Standard$80/month
  • 20 accounts
  • 6 users
  • Advanced analytics
Advanced$175/month
  • 35 accounts
  • 14 users
  • Custom branding

Which Tool is Right for You?

Here's our recommendation based on your needs

Choose Buffer if you:

  • Want a free plan to get started without any commitment
  • Want AI assistance for creating content and captions
  • Are looking for a tool best suited for: solo creators who need simple scheduling for 1-3 accounts
Visit Buffer

Choose Loomly if you:

  • Want AI assistance for creating content and captions
  • Need a unified inbox to manage all social conversations
  • Need to schedule many posts at once with bulk scheduling
  • Are looking for a tool best suited for: marketing teams needing content approval workflows and collaboration
Visit Loomly
FAQ

Frequently Asked Questions

Common questions about Buffer vs Loomly

Is Buffer or Planify better for beginners?

Both tools are beginner-friendly. Buffer has a simpler interface but fewer features. Planify offers more features in its free tier including AI-powered scheduling and analytics, making it better value for beginners who want to grow.

Can I migrate from Buffer to Planify?

Yes! Simply connect your social accounts to Planify and start scheduling. Your existing Buffer posts remain unaffected, so you can run both side-by-side during your transition.

How does Loomly compare to Planify?

Loomly excels at team workflows and content approvals. Planify offers AI-powered scheduling, more platform support, and a free plan. Loomly starts at $42/mo while Planify Pro is $19/mo.

Does Loomly have a free plan?

No, Loomly offers only a 15-day trial. Planify provides a permanently free plan with 3 accounts and AI features.

Which is better overall, Buffer or Loomly?

It depends on your needs. Buffer is best for solo creators who need simple scheduling for 1-3 accounts, while Loomly is best for marketing teams needing content approval workflows and collaboration. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.

Can I switch from Buffer to Loomly easily?

Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.

Looking for a better alternative?

Try Planify — A Modern Alternative to Buffer & Loomly

Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.