A comprehensive, feature-by-feature comparison of Loomly and Sprout Social to help you choose the best social media management tool in 2026.
Loomly leads in 0 categories while Sprout Social leads in 2, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Loomly and Sprout Social stack up across 12 key features
| Feature | Loomly | Sprout Social |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Loomly and Sprout Social that will affect your decision
Sprout Social offers ai-powered scheduling while Loomly does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers custom reporting while Loomly does not. This gives Sprout Social an edge for users who need this capability.
Loomly starts at $42/mo compared to Sprout Social at $249/mo, making it the more affordable option for budget-conscious users.
Loomly supports 9 platforms compared to Sprout Social's 7. More platform support means a wider social media reach.
Loomly starts at $42/mo vs Sprout Social at $249/mo
Starting at $42/mo15-day free trial
Starting at $249/mo30-day free trial
Here's our recommendation based on your needs
Common questions about Loomly vs Sprout Social
Loomly excels at team workflows and content approvals. Planify offers AI-powered scheduling, more platform support, and a free plan. Loomly starts at $42/mo while Planify Pro is $19/mo.
No, Loomly offers only a 15-day trial. Planify provides a permanently free plan with 3 accounts and AI features.
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
It depends on your needs. Loomly is best for marketing teams needing content approval workflows and collaboration, while Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Loomly and Sprout Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.