A comprehensive, feature-by-feature comparison of Hootsuite and Planable to help you choose the best social media management tool in 2026.
Hootsuite leads in 7 categories while Planable leads in 0, with 5 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Planable stack up across 12 key features
| Feature | Hootsuite | Planable |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | Better | |
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Hootsuite and Planable that will affect your decision
Hootsuite offers ai-powered scheduling while Planable does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers analytics & reporting while Planable does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers bulk scheduling while Planable does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers rss feed automation while Planable does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite starts at $99/mo vs Planable at $33/workspace/mo
Starting at $99/mo30-day free trial
Starting at $33/workspace/moFree plan available
Here's our recommendation based on your needs
Common questions about Hootsuite vs Planable
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Planable excels at content collaboration and approvals but lacks analytics entirely. Planify offers AI scheduling, analytics, and more features. Planable charges per workspace ($33+/mo) while Planify Pro is flat $19/mo.
No, Planable focuses purely on content creation and collaboration. For analytics, you'd need another tool. Planify includes analytics and AI insights in all plans.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Planable is best for marketing teams needing content collaboration and approval workflows. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Planable
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.