Hootsuite is an enterprise-focused social media management platform with robust team features, social listening, and extensive integrations. Known for its comprehensive but complex interface.
How Hootsuite scores across major review platforms
G2
4.2
Capterra
4.4
Trustpilot
2.8
This is a genuine strength that Hootsuite users frequently highlight in their reviews.
This is a genuine strength that Hootsuite users frequently highlight in their reviews.
This is a genuine strength that Hootsuite users frequently highlight in their reviews.
This is a genuine strength that Hootsuite users frequently highlight in their reviews.
This is a common concern raised by Hootsuite users when evaluating alternatives.
This is a common concern raised by Hootsuite users when evaluating alternatives.
This is a common concern raised by Hootsuite users when evaluating alternatives.
This is a common concern raised by Hootsuite users when evaluating alternatives.
This is a common concern raised by Hootsuite users when evaluating alternatives.
How Hootsuite's features stack up
Hootsuite includes ai-powered scheduling in its platform.
Hootsuite includes ai content assistant in its platform.
Hootsuite includes analytics & reporting in its platform.
Hootsuite includes bulk scheduling in its platform.
Hootsuite includes social inbox in its platform.
Hootsuite includes hashtag suggestions in its platform.
Large enterprises with dedicated social media teams and big budgets
If Hootsuite's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Hootsuite
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month - Hootsuite has no free plan.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Hootsuite starts at $99/mo.
Features Hootsuite lacks
Planify includes link in bio which Hootsuite does not offer.
Common questions about Hootsuite
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
No, Hootsuite eliminated their free plan. Their cheapest plan is $99/mo. Planify offers a free plan with 3 accounts and 30 posts/month, plus paid plans starting at $19/mo.
Both offer solid analytics, but Hootsuite's are more enterprise-focused with custom reporting. Planify includes AI-powered insights and analytics in all plans, while Hootsuite requires their $99+ plan.
Deep-dive into how Hootsuite stacks up
See how Hootsuite stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.