A comprehensive, feature-by-feature comparison of Later and Agorapulse to help you choose the best social media management tool in 2026.
Later leads in 2 categories while Agorapulse leads in 4, with 6 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and Agorapulse stack up across 12 key features
| Feature | Later | Agorapulse |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Later and Agorapulse that will affect your decision
Later offers link in bio while Agorapulse does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while Agorapulse does not. This gives Later an edge for users who need this capability.
Agorapulse offers bulk scheduling while Later does not. This gives Agorapulse an edge for users who need this capability.
Agorapulse offers rss feed automation while Later does not. This gives Agorapulse an edge for users who need this capability.
Later starts at $25/mo vs Agorapulse at $69/mo
Starting at $25/mo14-day free trial
Starting at $69/mo30-day free trial
Here's our recommendation based on your needs
Common questions about Later vs Agorapulse
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
Agorapulse costs $69/mo minimum — 3.5x more than Planify Pro ($19/mo). Agorapulse has a better social inbox and community management. Planify has better AI and is much more affordable for scheduling.
No, Agorapulse starts at $69/mo after a 30-day trial. Planify offers a free plan and Pro at $19/mo.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while Agorapulse is best for agencies and brands focused on community management and engagement. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and Agorapulse
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.