Later started as an Instagram-first scheduling tool and has expanded to other platforms. Known for its visual content calendar and link-in-bio features, it's popular with Instagram-focused creators.
How Later scores across major review platforms
G2
4.5
Capterra
4.4
Trustpilot
3.1
This is a genuine strength that Later users frequently highlight in their reviews.
This is a genuine strength that Later users frequently highlight in their reviews.
This is a genuine strength that Later users frequently highlight in their reviews.
This is a genuine strength that Later users frequently highlight in their reviews.
This is a common concern raised by Later users when evaluating alternatives.
This is a common concern raised by Later users when evaluating alternatives.
This is a common concern raised by Later users when evaluating alternatives.
This is a common concern raised by Later users when evaluating alternatives.
This is a common concern raised by Later users when evaluating alternatives.
How Later's features stack up
Later includes ai-powered scheduling in its platform.
Later includes ai content assistant in its platform.
Later includes analytics & reporting in its platform.
Later does not offer bulk scheduling.
Planify includes this feature
Later does not offer social inbox.
Planify includes this feature
Later includes hashtag suggestions in its platform.
Instagram-focused creators and visual brands
If Later's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Later
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month - Later has no free plan.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Later starts at $25/mo.
Features Later lacks
Planify includes bulk scheduling, RSS feeds, social inbox, custom reporting which Later does not offer.
Common questions about Later
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
No, Later doesn't support Bluesky or Threads. Planify supports both, plus all the major platforms Later covers.
Later starts at $25/mo for 1 social set with 30 posts. Planify's free plan includes 3 accounts with 30 posts, and the Pro plan ($19/mo) gives you 10 accounts with unlimited posts.
Deep-dive into how Later stacks up
See how Later stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.