A comprehensive, feature-by-feature comparison of Publer and Sprout Social to help you choose the best social media management tool in 2026.
Publer leads in 1 categories while Sprout Social leads in 2, with 9 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Publer and Sprout Social stack up across 12 key features
| Feature | Publer | Sprout Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Publer and Sprout Social that will affect your decision
Publer offers link in bio while Sprout Social does not. This gives Publer an edge for users who need this capability.
Sprout Social offers social inbox while Publer does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers custom reporting while Publer does not. This gives Sprout Social an edge for users who need this capability.
Publer starts at $12/mo compared to Sprout Social at $249/mo, making it the more affordable option for budget-conscious users.
Publer starts at $12/mo vs Sprout Social at $249/mo
Starting at $12/moFree plan available
Starting at $249/mo30-day free trial
Here's our recommendation based on your needs
Common questions about Publer vs Sprout Social
Publer Pro is $12/mo vs Planify Pro at $19/mo. However, Planify's free plan offers 30 posts vs Publer's 10. Planify includes more advanced AI features and a more polished interface at both tiers.
Yes, Publer offers a free plan with 3 accounts and 10 scheduled posts. Planify's free plan is more generous with 30 posts/month and AI features included.
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
It depends on your needs. Publer is best for budget-conscious users wanting multi-platform scheduling, while Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Publer and Sprout Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.