Sprout Social is a premium enterprise social media management platform with advanced analytics, social listening, and CRM features. It's designed for large organizations with substantial budgets.
How Sprout Social scores across major review platforms
G2
4.4
Capterra
4.4
Trustpilot
2.5
This is a genuine strength that Sprout Social users frequently highlight in their reviews.
This is a genuine strength that Sprout Social users frequently highlight in their reviews.
This is a genuine strength that Sprout Social users frequently highlight in their reviews.
This is a genuine strength that Sprout Social users frequently highlight in their reviews.
This is a common concern raised by Sprout Social users when evaluating alternatives.
This is a common concern raised by Sprout Social users when evaluating alternatives.
This is a common concern raised by Sprout Social users when evaluating alternatives.
This is a common concern raised by Sprout Social users when evaluating alternatives.
This is a common concern raised by Sprout Social users when evaluating alternatives.
How Sprout Social's features stack up
Sprout Social includes ai-powered scheduling in its platform.
Sprout Social includes ai content assistant in its platform.
Sprout Social includes analytics & reporting in its platform.
Sprout Social includes bulk scheduling in its platform.
Sprout Social includes social inbox in its platform.
Sprout Social includes hashtag suggestions in its platform.
Large enterprises and agencies with big budgets needing advanced social CRM
If Sprout Social's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Sprout Social
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month - Sprout Social has no free plan.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Sprout Social starts at $249/mo.
Features Sprout Social lacks
Planify includes link in bio which Sprout Social does not offer.
Common questions about Sprout Social
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
No. Sprout Social starts at $249/mo with a 30-day trial. Planify offers a free plan plus Pro at $19/mo — about 13x cheaper than Sprout Social.
Both offer AI content generation, but Planify's AI also optimizes posting times based on your specific audience. Sprout Social's AI focuses more on sentiment analysis and social listening.
Deep-dive into how Sprout Social stacks up
See how Sprout Social stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.