CPM Calculator
Calculate cost per mille (CPM) for your social media ad campaigns. Find your CPM, estimate costs, or calculate reachable impressions.
Calculate
CPM Formula
CPM = (Cost / Impressions) x 1,000
CPM (Cost Per Mille) measures the cost of 1,000 advertisement impressions on a web page. It's one of the most common pricing models for digital advertising.
Result
CPM (Cost Per Mille)
$5.00
You pay $5.00 for every 1,000 impressions.
Average CPM by Platform
Frequently Asked Questions
What is CPM in advertising?
CPM stands for Cost Per Mille (mille = thousand in Latin). It represents the cost an advertiser pays for 1,000 impressions of their ad. CPM is calculated as (Total Ad Spend / Total Impressions) x 1,000.
What is a good CPM rate?
A good CPM varies significantly by platform, industry, and targeting. Generally, $3-$10 is considered good for social media ads. Facebook averages $5-$12, Instagram $6-$14, TikTok $4-$10, and LinkedIn $15-$35.
How is CPM different from CPC?
CPM (Cost Per Mille) charges per 1,000 impressions regardless of clicks, while CPC (Cost Per Click) only charges when someone clicks your ad. CPM is better for brand awareness campaigns, while CPC is better for driving direct traffic.
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