Influencer Rate Calculator
Calculate how much to charge or pay for influencer collaborations based on followers, engagement, and platform.
Your Details
Estimated Rate
Per Feed Post
$600
Range: $420 - $840
Monthly Potential
$2400
~4 posts/month
Influencer Tier
Mid-Tier Influencer
50K - 500K followers
Industry Benchmarks
Frequently Asked Questions
How do influencers calculate their rates?
Influencer rates are typically based on follower count, engagement rate, platform, content type, and niche. A common formula is $10-$100 per 10,000 followers for a single post, adjusted by engagement rate and content complexity.
What is a good engagement rate for influencers?
A good engagement rate varies by platform and follower count. On Instagram, 1-3% is average, 3-6% is good, and above 6% is excellent. Nano and micro influencers typically have higher engagement rates than larger accounts.
How much should I pay an influencer?
Influencer pricing depends on platform, follower count, engagement, and content type. Nano influencers (1K-10K) typically charge $10-$100 per post, micro influencers (10K-50K) charge $100-$500, and mid-tier (50K-500K) charge $500-$5K.
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