Best Time to Post Calculator
Find the optimal times to post on social media for maximum engagement. Data based on global engagement patterns.
Settings
Best Times for Instagram(EST)
Pro tip: These are general guidelines. Your audience may be different! Use analytics to find your specific best times.
Key Insights for Instagram
Peak Days
Tuesday, Wednesday, Friday
Best Time Window
9 AM - 11 AM
Avoid Posting
Late night (10 PM - 5 AM)
Never miss the best time to post
Schedule your posts automatically at optimal times with Planify.
Start for FreeFrequently Asked Questions
Does posting time really matter?
Yes! Posting when your audience is most active increases immediate engagement, which signals algorithms to show your content to more people. This can significantly impact your reach and growth.
Should I post at the same time every day?
Consistency helps, but it's more important to post when your audience is active. Experiment with different times and track your analytics to find what works best for your specific audience.
How do I find my audience's active times?
Use platform-specific analytics: Instagram Insights, TikTok Analytics, Twitter Analytics, etc. These show when your followers are most active. Our recommendations are a starting point - your data is more accurate.