UTM Link Generator
Build UTM-tagged URLs to track your marketing campaigns in Google Analytics.
UTM Parameters
Generated URL
Fill in the required fields (URL, Source, Medium, Campaign) to generate your UTM link.
What are UTM Parameters?
- utm_source — Where the traffic comes from (instagram, google, newsletter)
- utm_medium — The marketing channel (social, email, cpc)
- utm_campaign — The specific campaign name (spring-sale, product-launch)
- utm_term — Paid search keywords (optional)
- utm_content — Differentiate ad variations or link placements (optional)
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help you track where your website traffic comes from in Google Analytics. They include source, medium, campaign, term, and content parameters.
Why should I use UTM links?
UTM links help you accurately measure the ROI of your marketing campaigns. Without them, traffic from social media and email often shows up as "direct" in analytics, making it impossible to know which campaigns drive results.
Which UTM parameters are required?
The three required UTM parameters are utm_source (e.g., instagram), utm_medium (e.g., social), and utm_campaign (e.g., spring-sale). The utm_term and utm_content parameters are optional.
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