A comprehensive, feature-by-feature comparison of Canva and Metricool to help you choose the best social media management tool in 2026.
Canva leads in 1 categories while Metricool leads in 7, with 4 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Canva and Metricool stack up across 12 key features
| Feature | Canva | Metricool |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | Better | |
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Canva and Metricool that will affect your decision
Canva offers media library while Metricool does not. This gives Canva an edge for users who need this capability.
Metricool offers ai-powered scheduling while Canva does not. This gives Metricool an edge for users who need this capability.
Metricool offers analytics & reporting while Canva does not. This gives Metricool an edge for users who need this capability.
Metricool offers bulk scheduling while Canva does not. This gives Metricool an edge for users who need this capability.
Canva starts at $15/mo vs Metricool at $22/mo
Starting at $15/moFree plan available
Starting at $22/moFree plan available
Here's our recommendation based on your needs
Common questions about Canva vs Metricool
Use both! Canva is great for designing posts, while Planify is better for scheduling, analytics, and AI-powered optimization. Many users design in Canva and schedule in Planify.
Canva's scheduling is basic — no AI optimization, no analytics, no social inbox. It's a design tool with scheduling added on. Planify is a dedicated scheduler with far more powerful features.
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
It depends on your needs. Canva is best for content creators who need design tools with basic scheduling, while Metricool is best for marketers who want analytics-heavy social media management with ad tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Canva and Metricool
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.