Metricool is a social media management tool with strong analytics features, ad management, and a content planner. Popular in Europe and Latin America.
How Metricool scores across major review platforms
G2
4.5
Capterra
4.5
Trustpilot
4
This is a genuine strength that Metricool users frequently highlight in their reviews.
This is a genuine strength that Metricool users frequently highlight in their reviews.
This is a genuine strength that Metricool users frequently highlight in their reviews.
This is a genuine strength that Metricool users frequently highlight in their reviews.
This is a genuine strength that Metricool users frequently highlight in their reviews.
This is a common concern raised by Metricool users when evaluating alternatives.
This is a common concern raised by Metricool users when evaluating alternatives.
This is a common concern raised by Metricool users when evaluating alternatives.
This is a common concern raised by Metricool users when evaluating alternatives.
This is a common concern raised by Metricool users when evaluating alternatives.
How Metricool's features stack up
Metricool includes ai-powered scheduling in its platform.
Metricool includes ai content assistant in its platform.
Metricool includes analytics & reporting in its platform.
Metricool includes bulk scheduling in its platform.
Metricool does not offer social inbox.
Planify includes this feature
Metricool includes hashtag suggestions in its platform.
Marketers who want analytics-heavy social media management with ad tracking
If Metricool's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Metricool
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Metricool starts at $22/mo.
Features Metricool lacks
Planify includes social inbox, media library which Metricool does not offer.
Common questions about Metricool
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
Yes, Metricool includes Facebook and Google ad management — a unique feature. Planify focuses on organic scheduling and doesn't include ad management.
Metricool supports Twitch and Google Business which Planify doesn't. Planify supports Bluesky and has stronger Threads integration. Both cover the major platforms.
Deep-dive into how Metricool stacks up
See how Metricool stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.