A comprehensive, feature-by-feature comparison of Hootsuite and Metricool to help you choose the best social media management tool in 2026.
Hootsuite leads in 2 categories while Metricool leads in 1, with 9 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Metricool stack up across 12 key features
| Feature | Hootsuite | Metricool |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Hootsuite and Metricool that will affect your decision
Hootsuite offers social inbox while Metricool does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers media library while Metricool does not. This gives Hootsuite an edge for users who need this capability.
Metricool offers link in bio while Hootsuite does not. This gives Metricool an edge for users who need this capability.
Metricool starts at $22/mo compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
Hootsuite starts at $99/mo vs Metricool at $22/mo
Starting at $99/mo30-day free trial
Starting at $22/moFree plan available
Here's our recommendation based on your needs
Common questions about Hootsuite vs Metricool
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Metricool is best for marketers who want analytics-heavy social media management with ad tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Metricool
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.