A comprehensive, feature-by-feature comparison of CoSchedule and Later to help you choose the best social media management tool in 2026.
CoSchedule leads in 1 categories while Later leads in 3, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how CoSchedule and Later stack up across 12 key features
| Feature | CoSchedule | Later |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between CoSchedule and Later that will affect your decision
CoSchedule offers bulk scheduling while Later does not. This gives CoSchedule an edge for users who need this capability.
Later offers link in bio while CoSchedule does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while CoSchedule does not. This gives Later an edge for users who need this capability.
Later offers media library while CoSchedule does not. This gives Later an edge for users who need this capability.
CoSchedule starts at $29/mo vs Later at $25/mo
Starting at $29/moFree plan available
Starting at $25/mo14-day free trial
Here's our recommendation based on your needs
Common questions about CoSchedule vs Later
CoSchedule is a marketing calendar that includes social media. Planify is a dedicated social media tool with better AI, more platform support (7+ vs 5), and a better free plan. For pure social media, Planify wins.
No, CoSchedule only supports Instagram, Twitter/X, Facebook, LinkedIn, and Pinterest. Planify supports all of these plus TikTok, Threads, and Bluesky.
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. CoSchedule is best for content marketers who need a unified marketing calendar, while Later is best for instagram-focused creators and visual brands. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about CoSchedule and Later
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.