A comprehensive, feature-by-feature comparison of Hootsuite and Planify to help you choose the best social media management tool in 2026.
Based on our analysis, Planify wins in 1 out of 12 feature categories. With its AI-powered scheduling, generous free plan, and support for 7+ platforms including Bluesky and Threads, Planify delivers exceptional value for creators and businesses of all sizes.
See how Hootsuite and Planify stack up across 12 key features
| Feature | Hootsuite | PlanifyRecommended |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Hootsuite and Planify that will affect your decision
Planify offers link in bio while Hootsuite does not. This gives Planify an edge for users who need this capability.
Planify starts at Free compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
Hootsuite starts at $99/mo vs Planify at Free
Starting at $99/mo30-day free trial
Starting at FreeFree plan available
Here's our recommendation based on your needs
Common questions about Hootsuite vs Planify
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Planify is best for creators and small businesses wanting ai-powered scheduling across all platforms. Planify offers a free plan with AI-powered features, making it a great starting point.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Planify
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