A comprehensive, feature-by-feature comparison of Later and Planify to help you choose the best social media management tool in 2026.
Based on our analysis, Planify wins in 4 out of 12 feature categories. With its AI-powered scheduling, generous free plan, and support for 7+ platforms including Bluesky and Threads, Planify delivers exceptional value for creators and businesses of all sizes.
See how Later and Planify stack up across 12 key features
| Feature | Later | PlanifyRecommended |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Later and Planify that will affect your decision
Planify offers bulk scheduling while Later does not. This gives Planify an edge for users who need this capability.
Planify offers rss feed automation while Later does not. This gives Planify an edge for users who need this capability.
Planify offers social inbox while Later does not. This gives Planify an edge for users who need this capability.
Planify offers custom reporting while Later does not. This gives Planify an edge for users who need this capability.
Later starts at $25/mo vs Planify at Free
Starting at $25/mo14-day free trial
Starting at FreeFree plan available
Here's our recommendation based on your needs
Common questions about Later vs Planify
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while Planify is best for creators and small businesses wanting ai-powered scheduling across all platforms. Planify offers a free plan with AI-powered features, making it a great starting point.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and Planify
Start for free with AI-powered scheduling, analytics, and support for 7+ platforms. No credit card required.