A comprehensive, feature-by-feature comparison of Hootsuite and Sendible to help you choose the best social media management tool in 2026.
Hootsuite leads in 2 categories while Sendible leads in 0, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Sendible stack up across 12 key features
| Feature | Hootsuite | Sendible |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Hootsuite and Sendible that will affect your decision
Hootsuite offers ai-powered scheduling while Sendible does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers hashtag suggestions while Sendible does not. This gives Hootsuite an edge for users who need this capability.
Sendible starts at $29/mo compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
Sendible supports 8 platforms compared to Hootsuite's 7. More platform support means a wider social media reach.
Hootsuite starts at $99/mo vs Sendible at $29/mo
Starting at $99/mo30-day free trial
Starting at $29/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Hootsuite vs Sendible
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Sendible has more agency-specific features (white-label, client dashboards). Planify is better for smaller agencies prioritizing AI and affordability. Sendible starts at $29/mo, Planify at free.
No, Sendible starts at $29/mo after a 14-day trial. Planify offers a free plan plus Pro at $19/mo.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Sendible is best for digital agencies managing multiple clients. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Sendible
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.