A comprehensive, feature-by-feature comparison of Later and Sendible to help you choose the best social media management tool in 2026.
Later leads in 3 categories while Sendible leads in 4, with 5 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and Sendible stack up across 12 key features
| Feature | Later | Sendible |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Later and Sendible that will affect your decision
Later offers ai-powered scheduling while Sendible does not. This gives Later an edge for users who need this capability.
Later offers link in bio while Sendible does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while Sendible does not. This gives Later an edge for users who need this capability.
Sendible offers bulk scheduling while Later does not. This gives Sendible an edge for users who need this capability.
Later starts at $25/mo vs Sendible at $29/mo
Starting at $25/mo14-day free trial
Starting at $29/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Later vs Sendible
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
Sendible has more agency-specific features (white-label, client dashboards). Planify is better for smaller agencies prioritizing AI and affordability. Sendible starts at $29/mo, Planify at free.
No, Sendible starts at $29/mo after a 14-day trial. Planify offers a free plan plus Pro at $19/mo.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while Sendible is best for digital agencies managing multiple clients. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and Sendible
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.