A comprehensive, feature-by-feature comparison of Later and CoSchedule to help you choose the best social media management tool in 2026.
Later leads in 3 categories while CoSchedule leads in 1, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and CoSchedule stack up across 12 key features
| Feature | Later | CoSchedule |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Later and CoSchedule that will affect your decision
Later offers link in bio while CoSchedule does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while CoSchedule does not. This gives Later an edge for users who need this capability.
Later offers media library while CoSchedule does not. This gives Later an edge for users who need this capability.
CoSchedule offers bulk scheduling while Later does not. This gives CoSchedule an edge for users who need this capability.
Later starts at $25/mo vs CoSchedule at $29/mo
Starting at $25/mo14-day free trial
Starting at $29/moFree plan available
Here's our recommendation based on your needs
Common questions about Later vs CoSchedule
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
CoSchedule is a marketing calendar that includes social media. Planify is a dedicated social media tool with better AI, more platform support (7+ vs 5), and a better free plan. For pure social media, Planify wins.
No, CoSchedule only supports Instagram, Twitter/X, Facebook, LinkedIn, and Pinterest. Planify supports all of these plus TikTok, Threads, and Bluesky.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while CoSchedule is best for content marketers who need a unified marketing calendar. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and CoSchedule
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.