Social Media Audit Checklist
Run a comprehensive audit of your social media presence. Check off items as you review and improve each area.
Overall Progress
Getting Started - 0/20 completed
0%
Profile Optimization
0/5Content Strategy
0/5Audience Growth
0/5Technical Quality
0/5Audit Best Practices
- Audit quarterly: Review your social media presence every 3 months to stay on track.
- Document findings: Keep a record of what needs improvement and track changes over time.
- Prioritize impact: Focus on profile optimization and content strategy first as they have the biggest impact.
- Compare competitors: Audit competitor profiles alongside yours to identify opportunities.
Frequently Asked Questions
How often should I audit my social media profiles?
You should conduct a comprehensive social media audit at least once every quarter (every 3 months). Additionally, do a quick check on profile information monthly to ensure links are working, bios are current, and branding is consistent. Major audits should also be performed after rebranding, launching new products, or when engagement significantly drops.
What is a good engagement rate for social media?
Engagement rates vary by platform. On Instagram, 1-3% is average and 3-6% is good. For Twitter/X, 0.5-1% is average. LinkedIn posts typically see 2-5% engagement. Facebook pages average 0.5-1%. TikTok tends to have higher rates, with 3-9% being common. Your rate depends on your industry, audience size, and content quality.
What are the most important things to check in a social media audit?
The most critical areas to audit are: profile completeness and consistency across platforms, content performance metrics (which posts get the most engagement), audience demographics and growth trends, posting frequency and timing, and competitor comparison. Focus on identifying what is working well, what needs improvement, and what opportunities you are missing.
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