Social Media Calendar Template
Plan your social media content with an interactive monthly calendar. Add posts, stories, reels, and live sessions, then export as CSV.
February 2026
Content Calendar Tips
- Mix content:Alternate between posts, stories, reels, and lives to keep your audience engaged.
- Be consistent:Aim for 3-5 posts per week minimum. Consistency beats frequency.
- Batch create:Plan and create a week of content at once to save time and maintain quality.
- Track holidays:Mark relevant holidays, awareness days, and events for timely content opportunities.
Frequently Asked Questions
Why do I need a social media content calendar?
A content calendar helps you plan ahead, maintain consistency, and avoid last-minute scrambling for post ideas. It lets you visualize your content strategy, ensure a healthy mix of content types, align posts with holidays and events, and track what you have published. Brands that plan content in advance see 2-3x more engagement than those who post randomly.
How far ahead should I plan my social media content?
Most social media managers recommend planning 2-4 weeks in advance for regular content, and 1-3 months ahead for campaigns and seasonal content. This gives you enough time to create quality content while staying flexible enough to respond to trends. Always leave room for spontaneous, timely posts alongside your planned content.
What types of content should I include in my calendar?
Follow the 80/20 rule: 80% valuable content (educational, entertaining, or inspiring) and 20% promotional content. Include a mix of posts, stories, reels, and live sessions to take advantage of each platform's algorithm. Also plan for user-generated content, behind-the-scenes peeks, industry news, and interactive content like polls and Q&As.
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