A comprehensive, feature-by-feature comparison of Hootsuite and Zoho Social to help you choose the best social media management tool in 2026.
Hootsuite leads in 2 categories while Zoho Social leads in 0, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Zoho Social stack up across 12 key features
| Feature | Hootsuite | Zoho Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Hootsuite and Zoho Social that will affect your decision
Hootsuite offers ai content assistant while Zoho Social does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers hashtag suggestions while Zoho Social does not. This gives Hootsuite an edge for users who need this capability.
Zoho Social starts at $15/mo compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
Zoho Social supports 8 platforms compared to Hootsuite's 7. More platform support means a wider social media reach.
Hootsuite starts at $99/mo vs Zoho Social at $15/mo
Starting at $99/mo30-day free trial
Starting at $15/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Hootsuite vs Zoho Social
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Zoho Social is good value within the Zoho ecosystem. Planify offers better AI features, supports more platforms (including Bluesky and Threads), and has a free plan. Zoho Social is better if you need CRM integration with Zoho CRM.
No, Zoho Social starts at $15/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Zoho Social is best for small businesses already in the zoho ecosystem. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Zoho Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.