A comprehensive, feature-by-feature comparison of Sprout Social and Zoho Social to help you choose the best social media management tool in 2026.
Sprout Social leads in 2 categories while Zoho Social leads in 0, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Sprout Social and Zoho Social stack up across 12 key features
| Feature | Sprout Social | Zoho Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Sprout Social and Zoho Social that will affect your decision
Sprout Social offers ai content assistant while Zoho Social does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers hashtag suggestions while Zoho Social does not. This gives Sprout Social an edge for users who need this capability.
Zoho Social starts at $15/mo compared to Sprout Social at $249/mo, making it the more affordable option for budget-conscious users.
Zoho Social supports 8 platforms compared to Sprout Social's 7. More platform support means a wider social media reach.
Sprout Social starts at $249/mo vs Zoho Social at $15/mo
Starting at $249/mo30-day free trial
Starting at $15/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Sprout Social vs Zoho Social
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
Zoho Social is good value within the Zoho ecosystem. Planify offers better AI features, supports more platforms (including Bluesky and Threads), and has a free plan. Zoho Social is better if you need CRM integration with Zoho CRM.
No, Zoho Social starts at $15/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm, while Zoho Social is best for small businesses already in the zoho ecosystem. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Sprout Social and Zoho Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.