A comprehensive, feature-by-feature comparison of Later and Zoho Social to help you choose the best social media management tool in 2026.
Later leads in 3 categories while Zoho Social leads in 4, with 5 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and Zoho Social stack up across 12 key features
| Feature | Later | Zoho Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Later and Zoho Social that will affect your decision
Later offers ai content assistant while Zoho Social does not. This gives Later an edge for users who need this capability.
Later offers link in bio while Zoho Social does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while Zoho Social does not. This gives Later an edge for users who need this capability.
Zoho Social offers bulk scheduling while Later does not. This gives Zoho Social an edge for users who need this capability.
Later starts at $25/mo vs Zoho Social at $15/mo
Starting at $25/mo14-day free trial
Starting at $15/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Later vs Zoho Social
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
Zoho Social is good value within the Zoho ecosystem. Planify offers better AI features, supports more platforms (including Bluesky and Threads), and has a free plan. Zoho Social is better if you need CRM integration with Zoho CRM.
No, Zoho Social starts at $15/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while Zoho Social is best for small businesses already in the zoho ecosystem. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and Zoho Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.