A comprehensive, feature-by-feature comparison of Later and SocialPilot to help you choose the best social media management tool in 2026.
Later leads in 2 categories while SocialPilot leads in 4, with 6 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and SocialPilot stack up across 12 key features
| Feature | Later | SocialPilot |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Later and SocialPilot that will affect your decision
Later offers link in bio while SocialPilot does not. This gives Later an edge for users who need this capability.
Later offers hashtag suggestions while SocialPilot does not. This gives Later an edge for users who need this capability.
SocialPilot offers bulk scheduling while Later does not. This gives SocialPilot an edge for users who need this capability.
SocialPilot offers rss feed automation while Later does not. This gives SocialPilot an edge for users who need this capability.
Later starts at $25/mo vs SocialPilot at $30/mo
Starting at $25/mo14-day free trial
Starting at $30/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Later vs SocialPilot
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
SocialPilot starts at $30/mo with no free plan. Planify is free for basic use and $19/mo for Pro with 10 accounts. Planify is cheaper and includes AI features SocialPilot doesn't offer.
SocialPilot has dedicated agency features like white-label reports and client management. Planify is better for small agencies prioritizing AI and affordability. For large agencies, SocialPilot's Agency plan ($100/mo) offers more client tools.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while SocialPilot is best for agencies managing multiple clients on a budget. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and SocialPilot
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.