A comprehensive, feature-by-feature comparison of Hootsuite and SocialPilot to help you choose the best social media management tool in 2026.
Hootsuite leads in 1 categories while SocialPilot leads in 0, with 11 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and SocialPilot stack up across 12 key features
| Feature | Hootsuite | SocialPilot |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Hootsuite and SocialPilot that will affect your decision
Hootsuite offers hashtag suggestions while SocialPilot does not. This gives Hootsuite an edge for users who need this capability.
SocialPilot starts at $30/mo compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
SocialPilot supports 8 platforms compared to Hootsuite's 7. More platform support means a wider social media reach.
Hootsuite starts at $99/mo vs SocialPilot at $30/mo
Starting at $99/mo30-day free trial
Starting at $30/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Hootsuite vs SocialPilot
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
SocialPilot starts at $30/mo with no free plan. Planify is free for basic use and $19/mo for Pro with 10 accounts. Planify is cheaper and includes AI features SocialPilot doesn't offer.
SocialPilot has dedicated agency features like white-label reports and client management. Planify is better for small agencies prioritizing AI and affordability. For large agencies, SocialPilot's Agency plan ($100/mo) offers more client tools.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while SocialPilot is best for agencies managing multiple clients on a budget. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and SocialPilot
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.