A comprehensive, feature-by-feature comparison of Metricool and Publer to help you choose the best social media management tool in 2026.
Metricool leads in 1 categories while Publer leads in 1, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and Publer stack up across 12 key features
| Feature | Metricool | Publer |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Metricool and Publer that will affect your decision
Metricool offers custom reporting while Publer does not. This gives Metricool an edge for users who need this capability.
Publer offers media library while Metricool does not. This gives Publer an edge for users who need this capability.
Publer starts at $12/mo compared to Metricool at $22/mo, making it the more affordable option for budget-conscious users.
Publer supports 10 platforms compared to Metricool's 9. More platform support means a wider social media reach.
Metricool starts at $22/mo vs Publer at $12/mo
Starting at $22/moFree plan available
Starting at $12/moFree plan available
Here's our recommendation based on your needs
Common questions about Metricool vs Publer
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
Publer Pro is $12/mo vs Planify Pro at $19/mo. However, Planify's free plan offers 30 posts vs Publer's 10. Planify includes more advanced AI features and a more polished interface at both tiers.
Yes, Publer offers a free plan with 3 accounts and 10 scheduled posts. Planify's free plan is more generous with 30 posts/month and AI features included.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while Publer is best for budget-conscious users wanting multi-platform scheduling. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and Publer
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.