Tailwind is a marketing tool originally built for Pinterest and Instagram. It offers SmartSchedule, content creation, and email marketing features for visual-first platforms.
How Tailwind scores across major review platforms
G2
4.3
Capterra
4.4
Trustpilot
3.2
This is a genuine strength that Tailwind users frequently highlight in their reviews.
This is a genuine strength that Tailwind users frequently highlight in their reviews.
This is a genuine strength that Tailwind users frequently highlight in their reviews.
This is a genuine strength that Tailwind users frequently highlight in their reviews.
This is a common concern raised by Tailwind users when evaluating alternatives.
This is a common concern raised by Tailwind users when evaluating alternatives.
This is a common concern raised by Tailwind users when evaluating alternatives.
This is a common concern raised by Tailwind users when evaluating alternatives.
This is a common concern raised by Tailwind users when evaluating alternatives.
How Tailwind's features stack up
Tailwind includes ai-powered scheduling in its platform.
Tailwind includes ai content assistant in its platform.
Tailwind includes analytics & reporting in its platform.
Tailwind does not offer bulk scheduling.
Planify includes this feature
Tailwind does not offer social inbox.
Planify includes this feature
Tailwind includes hashtag suggestions in its platform.
Pinterest marketers and Instagram-focused small businesses
If Tailwind's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Tailwind
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Tailwind starts at $25/mo.
Features Tailwind lacks
Planify includes bulk scheduling, RSS feeds, link in bio, social inbox, custom reporting which Tailwind does not offer.
Common questions about Tailwind
Tailwind has deeper Pinterest features (communities, pin scheduling). However, it only supports 3 platforms. Planify supports 7+ platforms with AI optimization, making it better for multi-platform strategies.
No, Tailwind only supports Pinterest, Instagram, and Facebook. Planify supports all major platforms including Twitter/X, LinkedIn, TikTok, Threads, and Bluesky.
Tailwind starts at $25/mo with post limits (200/mo). Planify Pro ($19/mo) includes 10 accounts with unlimited posts across 7+ platforms — much better value.
Yes, use Tailwind for Pinterest-specific features and Planify for all other platforms. However, Planify alone covers most users' needs at a lower cost.
Deep-dive into how Tailwind stacks up
See how Tailwind stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.