A comprehensive, feature-by-feature comparison of Sprout Social and Tailwind to help you choose the best social media management tool in 2026.
Sprout Social leads in 5 categories while Tailwind leads in 0, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Sprout Social and Tailwind stack up across 12 key features
| Feature | Sprout Social | Tailwind |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Sprout Social and Tailwind that will affect your decision
Sprout Social offers bulk scheduling while Tailwind does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers rss feed automation while Tailwind does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers social inbox while Tailwind does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers custom reporting while Tailwind does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social starts at $249/mo vs Tailwind at $25/mo
Starting at $249/mo30-day free trial
Starting at $25/moFree plan available
Here's our recommendation based on your needs
Common questions about Sprout Social vs Tailwind
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
Tailwind has deeper Pinterest features (communities, pin scheduling). However, it only supports 3 platforms. Planify supports 7+ platforms with AI optimization, making it better for multi-platform strategies.
No, Tailwind only supports Pinterest, Instagram, and Facebook. Planify supports all major platforms including Twitter/X, LinkedIn, TikTok, Threads, and Bluesky.
It depends on your needs. Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm, while Tailwind is best for pinterest marketers and instagram-focused small businesses. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Sprout Social and Tailwind
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.