A comprehensive, feature-by-feature comparison of Hootsuite and Tailwind to help you choose the best social media management tool in 2026.
Hootsuite leads in 5 categories while Tailwind leads in 0, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Tailwind stack up across 12 key features
| Feature | Hootsuite | Tailwind |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Hootsuite and Tailwind that will affect your decision
Hootsuite offers bulk scheduling while Tailwind does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers rss feed automation while Tailwind does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers social inbox while Tailwind does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers custom reporting while Tailwind does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite starts at $99/mo vs Tailwind at $25/mo
Starting at $99/mo30-day free trial
Starting at $25/moFree plan available
Here's our recommendation based on your needs
Common questions about Hootsuite vs Tailwind
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Tailwind has deeper Pinterest features (communities, pin scheduling). However, it only supports 3 platforms. Planify supports 7+ platforms with AI optimization, making it better for multi-platform strategies.
No, Tailwind only supports Pinterest, Instagram, and Facebook. Planify supports all major platforms including Twitter/X, LinkedIn, TikTok, Threads, and Bluesky.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Tailwind is best for pinterest marketers and instagram-focused small businesses. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Tailwind
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.