A comprehensive, feature-by-feature comparison of Later and Tailwind to help you choose the best social media management tool in 2026.
Later leads in 2 categories while Tailwind leads in 0, with 10 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Later and Tailwind stack up across 12 key features
| Feature | Later | Tailwind |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Later and Tailwind that will affect your decision
Later offers link in bio while Tailwind does not. This gives Later an edge for users who need this capability.
Later offers media library while Tailwind does not. This gives Later an edge for users who need this capability.
Later supports 6 platforms compared to Tailwind's 3. More platform support means a wider social media reach.
Later starts at $25/mo vs Tailwind at $25/mo
Starting at $25/mo14-day free trial
Starting at $25/moFree plan available
Here's our recommendation based on your needs
Common questions about Later vs Tailwind
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
Tailwind has deeper Pinterest features (communities, pin scheduling). However, it only supports 3 platforms. Planify supports 7+ platforms with AI optimization, making it better for multi-platform strategies.
No, Tailwind only supports Pinterest, Instagram, and Facebook. Planify supports all major platforms including Twitter/X, LinkedIn, TikTok, Threads, and Bluesky.
It depends on your needs. Later is best for instagram-focused creators and visual brands, while Tailwind is best for pinterest marketers and instagram-focused small businesses. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Later and Tailwind
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.