A comprehensive, feature-by-feature comparison of Agorapulse and Iconosquare to help you choose the best social media management tool in 2026.
Agorapulse leads in 3 categories while Iconosquare leads in 1, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Agorapulse and Iconosquare stack up across 12 key features
| Feature | Agorapulse | Iconosquare |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Agorapulse and Iconosquare that will affect your decision
Agorapulse offers ai content assistant while Iconosquare does not. This gives Agorapulse an edge for users who need this capability.
Agorapulse offers bulk scheduling while Iconosquare does not. This gives Agorapulse an edge for users who need this capability.
Agorapulse offers rss feed automation while Iconosquare does not. This gives Agorapulse an edge for users who need this capability.
Iconosquare offers hashtag suggestions while Agorapulse does not. This gives Iconosquare an edge for users who need this capability.
Agorapulse starts at $69/mo vs Iconosquare at $59/mo
Starting at $69/mo30-day free trial
Starting at $59/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Agorapulse vs Iconosquare
Agorapulse costs $69/mo minimum — 3.5x more than Planify Pro ($19/mo). Agorapulse has a better social inbox and community management. Planify has better AI and is much more affordable for scheduling.
No, Agorapulse starts at $69/mo after a 30-day trial. Planify offers a free plan and Pro at $19/mo.
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
It depends on your needs. Agorapulse is best for agencies and brands focused on community management and engagement, while Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Agorapulse and Iconosquare
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.