A comprehensive, feature-by-feature comparison of Hootsuite and Iconosquare to help you choose the best social media management tool in 2026.
Hootsuite leads in 3 categories while Iconosquare leads in 0, with 9 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and Iconosquare stack up across 12 key features
| Feature | Hootsuite | Iconosquare |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Hootsuite and Iconosquare that will affect your decision
Hootsuite offers ai content assistant while Iconosquare does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers bulk scheduling while Iconosquare does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers rss feed automation while Iconosquare does not. This gives Hootsuite an edge for users who need this capability.
Iconosquare starts at $59/mo compared to Hootsuite at $99/mo, making it the more affordable option for budget-conscious users.
Hootsuite starts at $99/mo vs Iconosquare at $59/mo
Starting at $99/mo30-day free trial
Starting at $59/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Hootsuite vs Iconosquare
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and Iconosquare
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.