Iconosquare is an analytics-focused social media management platform. Known for its in-depth analytics, industry benchmarks, and competitor tracking.
How Iconosquare scores across major review platforms
G2
4.4
Capterra
4.4
Trustpilot
3.6
This is a genuine strength that Iconosquare users frequently highlight in their reviews.
This is a genuine strength that Iconosquare users frequently highlight in their reviews.
This is a genuine strength that Iconosquare users frequently highlight in their reviews.
This is a genuine strength that Iconosquare users frequently highlight in their reviews.
This is a common concern raised by Iconosquare users when evaluating alternatives.
This is a common concern raised by Iconosquare users when evaluating alternatives.
This is a common concern raised by Iconosquare users when evaluating alternatives.
This is a common concern raised by Iconosquare users when evaluating alternatives.
This is a common concern raised by Iconosquare users when evaluating alternatives.
How Iconosquare's features stack up
Iconosquare includes ai-powered scheduling in its platform.
Iconosquare does not offer ai content assistant.
Planify includes this feature
Iconosquare includes analytics & reporting in its platform.
Iconosquare does not offer bulk scheduling.
Planify includes this feature
Iconosquare includes social inbox in its platform.
Iconosquare includes hashtag suggestions in its platform.
Brands and agencies that prioritize deep analytics and competitor tracking
If Iconosquare's weaknesses are dealbreakers, consider Planify as an alternative.
Key advantages Planify offers over Iconosquare
Free plan available
Planify offers a generous free tier with 3 accounts and 30 posts/month - Iconosquare has no free plan.
AI-powered scheduling & content
Planify's AI optimises posting times and helps generate content tailored to your audience.
More platform support
Planify supports 7 platforms including Bluesky and Threads.
More affordable Pro plan
Planify Pro starts at $19/mo with 10 accounts and unlimited posts. Iconosquare starts at $59/mo.
Features Iconosquare lacks
Planify includes AI content assistant, bulk scheduling, RSS feeds, link in bio which Iconosquare does not offer.
Common questions about Iconosquare
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
Planify is the better scheduler with AI-powered optimal timing and more platform support. Iconosquare's scheduling is functional but secondary to its analytics focus.
Yes, competitor tracking is one of Iconosquare's best features. Planify focuses more on your own account optimization through AI rather than competitor monitoring.
Deep-dive into how Iconosquare stacks up
See how Iconosquare stacks up against other tools
Try Planify free and see why creators and businesses are switching to AI-powered social media management.