A comprehensive, feature-by-feature comparison of Iconosquare and Sprout Social to help you choose the best social media management tool in 2026.
Iconosquare leads in 0 categories while Sprout Social leads in 3, with 9 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Iconosquare and Sprout Social stack up across 12 key features
| Feature | Iconosquare | Sprout Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Iconosquare and Sprout Social that will affect your decision
Sprout Social offers ai content assistant while Iconosquare does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers bulk scheduling while Iconosquare does not. This gives Sprout Social an edge for users who need this capability.
Sprout Social offers rss feed automation while Iconosquare does not. This gives Sprout Social an edge for users who need this capability.
Iconosquare starts at $59/mo compared to Sprout Social at $249/mo, making it the more affordable option for budget-conscious users.
Iconosquare starts at $59/mo vs Sprout Social at $249/mo
Starting at $59/mo14-day free trial
Starting at $249/mo30-day free trial
Here's our recommendation based on your needs
Common questions about Iconosquare vs Sprout Social
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
Sprout Social targets enterprise clients with social listening, CRM, and advanced reporting. At $249/mo minimum, it's designed for companies with large social media teams. Planify offers core scheduling and analytics features for $19/mo.
For scheduling, analytics, and content management — yes. Planify lacks social listening and CRM features, but for 90% of social media management tasks, it delivers comparable value at a fraction of the cost.
It depends on your needs. Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking, while Sprout Social is best for large enterprises and agencies with big budgets needing advanced social crm. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Iconosquare and Sprout Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.