A comprehensive, feature-by-feature comparison of Iconosquare and Later to help you choose the best social media management tool in 2026.
Iconosquare leads in 2 categories while Later leads in 2, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Iconosquare and Later stack up across 12 key features
| Feature | Iconosquare | Later |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Iconosquare and Later that will affect your decision
Iconosquare offers social inbox while Later does not. This gives Iconosquare an edge for users who need this capability.
Iconosquare offers custom reporting while Later does not. This gives Iconosquare an edge for users who need this capability.
Later offers ai content assistant while Iconosquare does not. This gives Later an edge for users who need this capability.
Later offers link in bio while Iconosquare does not. This gives Later an edge for users who need this capability.
Iconosquare starts at $59/mo vs Later at $25/mo
Starting at $59/mo14-day free trial
Starting at $25/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Iconosquare vs Later
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
Later has slightly more Instagram-specific features like Linkin.bio. However, Planify offers AI-powered optimal timing, more generous post limits, and supports more platforms. For Instagram-only users, Later is good; for multi-platform, Planify wins.
No, Later discontinued their free plan. Their cheapest option is $25/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking, while Later is best for instagram-focused creators and visual brands. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Iconosquare and Later
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.