A comprehensive, feature-by-feature comparison of Metricool and CoSchedule to help you choose the best social media management tool in 2026.
Metricool leads in 4 categories while CoSchedule leads in 0, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and CoSchedule stack up across 12 key features
| Feature | Metricool | CoSchedule |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library |
The biggest differences between Metricool and CoSchedule that will affect your decision
Metricool offers rss feed automation while CoSchedule does not. This gives Metricool an edge for users who need this capability.
Metricool offers link in bio while CoSchedule does not. This gives Metricool an edge for users who need this capability.
Metricool offers custom reporting while CoSchedule does not. This gives Metricool an edge for users who need this capability.
Metricool offers hashtag suggestions while CoSchedule does not. This gives Metricool an edge for users who need this capability.
Metricool starts at $22/mo vs CoSchedule at $29/mo
Starting at $22/moFree plan available
Starting at $29/moFree plan available
Here's our recommendation based on your needs
Common questions about Metricool vs CoSchedule
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
CoSchedule is a marketing calendar that includes social media. Planify is a dedicated social media tool with better AI, more platform support (7+ vs 5), and a better free plan. For pure social media, Planify wins.
No, CoSchedule only supports Instagram, Twitter/X, Facebook, LinkedIn, and Pinterest. Planify supports all of these plus TikTok, Threads, and Bluesky.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while CoSchedule is best for content marketers who need a unified marketing calendar. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and CoSchedule
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.