A comprehensive, feature-by-feature comparison of Planify and Metricool to help you choose the best social media management tool in 2026.
Based on our analysis, Planify wins in 2 out of 12 feature categories. With its AI-powered scheduling, generous free plan, and support for 7+ platforms including Bluesky and Threads, Planify delivers exceptional value for creators and businesses of all sizes.
See how Planify and Metricool stack up across 12 key features
| Feature | PlanifyRecommended | Metricool |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | ||
| Media Library | Better |
The biggest differences between Planify and Metricool that will affect your decision
Planify offers social inbox while Metricool does not. This gives Planify an edge for users who need this capability.
Planify offers media library while Metricool does not. This gives Planify an edge for users who need this capability.
Planify starts at Free compared to Metricool at $22/mo, making it the more affordable option for budget-conscious users.
Metricool supports 9 platforms compared to Planify's 7. More platform support means a wider social media reach.
Planify starts at Free vs Metricool at $22/mo
Starting at FreeFree plan available
Starting at $22/moFree plan available
Here's our recommendation based on your needs
Common questions about Planify vs Metricool
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
It depends on your needs. Planify is best for creators and small businesses wanting ai-powered scheduling across all platforms, while Metricool is best for marketers who want analytics-heavy social media management with ad tracking. Planify offers a free plan with AI-powered features, making it a great starting point.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Planify and Metricool
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