A comprehensive, feature-by-feature comparison of Metricool and Agorapulse to help you choose the best social media management tool in 2026.
Metricool leads in 2 categories while Agorapulse leads in 2, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and Agorapulse stack up across 12 key features
| Feature | Metricool | Agorapulse |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Metricool and Agorapulse that will affect your decision
Metricool offers link in bio while Agorapulse does not. This gives Metricool an edge for users who need this capability.
Metricool offers hashtag suggestions while Agorapulse does not. This gives Metricool an edge for users who need this capability.
Agorapulse offers social inbox while Metricool does not. This gives Agorapulse an edge for users who need this capability.
Agorapulse offers media library while Metricool does not. This gives Agorapulse an edge for users who need this capability.
Metricool starts at $22/mo vs Agorapulse at $69/mo
Starting at $22/moFree plan available
Starting at $69/mo30-day free trial
Here's our recommendation based on your needs
Common questions about Metricool vs Agorapulse
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
Agorapulse costs $69/mo minimum — 3.5x more than Planify Pro ($19/mo). Agorapulse has a better social inbox and community management. Planify has better AI and is much more affordable for scheduling.
No, Agorapulse starts at $69/mo after a 30-day trial. Planify offers a free plan and Pro at $19/mo.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while Agorapulse is best for agencies and brands focused on community management and engagement. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and Agorapulse
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.