A comprehensive, feature-by-feature comparison of Metricool and Zoho Social to help you choose the best social media management tool in 2026.
Metricool leads in 3 categories while Zoho Social leads in 2, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and Zoho Social stack up across 12 key features
| Feature | Metricool | Zoho Social |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Metricool and Zoho Social that will affect your decision
Metricool offers ai content assistant while Zoho Social does not. This gives Metricool an edge for users who need this capability.
Metricool offers link in bio while Zoho Social does not. This gives Metricool an edge for users who need this capability.
Metricool offers hashtag suggestions while Zoho Social does not. This gives Metricool an edge for users who need this capability.
Zoho Social offers social inbox while Metricool does not. This gives Zoho Social an edge for users who need this capability.
Metricool starts at $22/mo vs Zoho Social at $15/mo
Starting at $22/moFree plan available
Starting at $15/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Metricool vs Zoho Social
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
Zoho Social is good value within the Zoho ecosystem. Planify offers better AI features, supports more platforms (including Bluesky and Threads), and has a free plan. Zoho Social is better if you need CRM integration with Zoho CRM.
No, Zoho Social starts at $15/mo. Planify offers a free plan with 3 accounts and 30 posts/month.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while Zoho Social is best for small businesses already in the zoho ecosystem. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and Zoho Social
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.