A comprehensive, feature-by-feature comparison of Metricool and SocialPilot to help you choose the best social media management tool in 2026.
Metricool leads in 2 categories while SocialPilot leads in 2, with 8 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Metricool and SocialPilot stack up across 12 key features
| Feature | Metricool | SocialPilot |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | ||
| Content Calendar | ||
| Link in Bio | Better | |
| Social Inbox | Better | |
| Custom Reporting | ||
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Metricool and SocialPilot that will affect your decision
Metricool offers link in bio while SocialPilot does not. This gives Metricool an edge for users who need this capability.
Metricool offers hashtag suggestions while SocialPilot does not. This gives Metricool an edge for users who need this capability.
SocialPilot offers social inbox while Metricool does not. This gives SocialPilot an edge for users who need this capability.
SocialPilot offers media library while Metricool does not. This gives SocialPilot an edge for users who need this capability.
Metricool starts at $22/mo vs SocialPilot at $30/mo
Starting at $22/moFree plan available
Starting at $30/mo14-day free trial
Here's our recommendation based on your needs
Common questions about Metricool vs SocialPilot
Metricool has strong analytics including ad tracking and competitor analysis. Planify offers AI-powered insights and simpler reporting. Metricool is better for pure analytics; Planify is better for AI-optimized scheduling with good analytics.
Yes, Metricool offers a free plan with 50 posts/month. Planify's free plan offers 30 posts/month but includes AI features and a cleaner interface.
SocialPilot starts at $30/mo with no free plan. Planify is free for basic use and $19/mo for Pro with 10 accounts. Planify is cheaper and includes AI features SocialPilot doesn't offer.
SocialPilot has dedicated agency features like white-label reports and client management. Planify is better for small agencies prioritizing AI and affordability. For large agencies, SocialPilot's Agency plan ($100/mo) offers more client tools.
It depends on your needs. Metricool is best for marketers who want analytics-heavy social media management with ad tracking, while SocialPilot is best for agencies managing multiple clients on a budget. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Metricool and SocialPilot
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.