A comprehensive, feature-by-feature comparison of Hootsuite and CoSchedule to help you choose the best social media management tool in 2026.
Hootsuite leads in 5 categories while CoSchedule leads in 0, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Hootsuite and CoSchedule stack up across 12 key features
| Feature | Hootsuite | CoSchedule |
|---|---|---|
| AI-Powered Scheduling | ||
| AI Content Assistant | ||
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | ||
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | Better | |
| Custom Reporting | Better | |
| Hashtag Suggestions | Better | |
| Media Library | Better |
The biggest differences between Hootsuite and CoSchedule that will affect your decision
Hootsuite offers rss feed automation while CoSchedule does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers social inbox while CoSchedule does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers custom reporting while CoSchedule does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite offers hashtag suggestions while CoSchedule does not. This gives Hootsuite an edge for users who need this capability.
Hootsuite starts at $99/mo vs CoSchedule at $29/mo
Starting at $99/mo30-day free trial
Starting at $29/moFree plan available
Here's our recommendation based on your needs
Common questions about Hootsuite vs CoSchedule
Hootsuite starts at $99/mo which is 5x more expensive than Planify Pro ($19/mo). For small-to-medium businesses, Planify offers comparable features at a fraction of the cost. Hootsuite is only worth it for large enterprises needing social listening.
For most teams, yes. Planify offers team collaboration, multi-account management, analytics, and AI features. The main things you'd miss are social listening and some enterprise integrations.
CoSchedule is a marketing calendar that includes social media. Planify is a dedicated social media tool with better AI, more platform support (7+ vs 5), and a better free plan. For pure social media, Planify wins.
No, CoSchedule only supports Instagram, Twitter/X, Facebook, LinkedIn, and Pinterest. Planify supports all of these plus TikTok, Threads, and Bluesky.
It depends on your needs. Hootsuite is best for large enterprises with dedicated social media teams and big budgets, while CoSchedule is best for content marketers who need a unified marketing calendar. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Hootsuite and CoSchedule
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.