A comprehensive, feature-by-feature comparison of Iconosquare and Loomly to help you choose the best social media management tool in 2026.
Iconosquare leads in 2 categories while Loomly leads in 3, with 7 ties. Both are capable tools, but for the best value with AI-powered features and a free plan, consider Planify as a modern alternative to both.
See how Iconosquare and Loomly stack up across 12 key features
| Feature | Iconosquare | Loomly |
|---|---|---|
| AI-Powered Scheduling | Better | |
| AI Content Assistant | Better | |
| Analytics & Reporting | ||
| Team Collaboration | ||
| Bulk Scheduling | Better | |
| RSS Feed Automation | Better | |
| Content Calendar | ||
| Link in Bio | ||
| Social Inbox | ||
| Custom Reporting | Better | |
| Hashtag Suggestions | ||
| Media Library |
The biggest differences between Iconosquare and Loomly that will affect your decision
Iconosquare offers ai-powered scheduling while Loomly does not. This gives Iconosquare an edge for users who need this capability.
Iconosquare offers custom reporting while Loomly does not. This gives Iconosquare an edge for users who need this capability.
Loomly offers ai content assistant while Iconosquare does not. This gives Loomly an edge for users who need this capability.
Loomly offers bulk scheduling while Iconosquare does not. This gives Loomly an edge for users who need this capability.
Iconosquare starts at $59/mo vs Loomly at $42/mo
Starting at $59/mo14-day free trial
Starting at $42/mo15-day free trial
Here's our recommendation based on your needs
Common questions about Iconosquare vs Loomly
Iconosquare has deeper analytics with industry benchmarks and competitor tracking. Planify offers AI-powered insights with solid analytics at a fraction of the cost ($19/mo vs $59/mo).
No, Iconosquare starts at $59/mo after a 14-day trial. Planify offers a free plan with analytics included, and Pro at $19/mo — 67% cheaper.
Loomly excels at team workflows and content approvals. Planify offers AI-powered scheduling, more platform support, and a free plan. Loomly starts at $42/mo while Planify Pro is $19/mo.
No, Loomly offers only a 15-day trial. Planify provides a permanently free plan with 3 accounts and AI features.
It depends on your needs. Iconosquare is best for brands and agencies that prioritize deep analytics and competitor tracking, while Loomly is best for marketing teams needing content approval workflows and collaboration. We recommend trying Planify as an alternative that combines the best of both with AI-powered features and a free plan.
Yes, switching between social media management tools is straightforward. Simply connect your social accounts to the new platform and start scheduling. Your existing posts on the old platform remain unaffected during the transition.
Learn more about Iconosquare and Loomly
Planify combines the best of both worlds with AI-powered scheduling, a generous free plan, and support for 7+ platforms including Bluesky and Threads.